2026 AI in Marketing Survey-0

2026 AI in Marketing Survey

How is AI reshaping marketing in 2026?

From AI-generated ad copy to autonomous SEO agents, marketing has been transformed faster than almost any other function. This survey benchmarks how marketers are using AI — what's working, what's overhyped, and where budgets are going.

Anonymous. Takes 3 minutes.

What is your marketing role?

Company size

Just me

2–10

11–50

51–200

201–1,000

1,000+

Which marketing tasks do you regularly use AI for? (Select all that apply)

Writing blog posts and long-form content

Social media captions and scheduling

Email copy and subject lines

Ad copy (Google, Meta, LinkedIn)

SEO research and optimization

Image and visual asset creation

Video scripts and production

Audience research and persona building

Analytics and performance reporting

Marketing automation and workflows

Which AI tool do you rely on most for marketing work?

ChatGPT

Claude

Gemini

Jasper / Copy.ai / Writesonic

Midjourney / Adobe Firefly

HubSpot AI / Salesforce Einstein

Perplexity for research

Custom or in-house AI

How has AI changed your content output volume?

Producing 3× or more content than before

About 2× more content

Somewhat more — around 25–50%

Similar volume, but faster

No significant change

How concerned are you about AI-generated content hurting your brand's authenticity?

Very concerned — we strictly limit AI content

Somewhat concerned — we edit heavily

Neutral — quality control handles it

Not concerned — readers can't tell the difference

We don't use AI for public-facing content

Has AI changed your team's headcount or hiring plans in marketing?

We've reduced headcount due to AI efficiency

Headcount stayed the same — AI augments the team

We hired more people to manage AI output

We're shifting from generalists to AI specialists

No change yet

Where do you think AI in marketing is still unreliable or overhyped? (Select all that apply)

Original strategic thinking

Understanding brand voice and tone

Emotional storytelling

Accurate data and statistics

Culturally nuanced content

Building genuine audience relationships

Predicting what will go viral

What share of your published marketing content involves significant AI assistance in 2026?

Less than 10%

10–30%

30–60%

More than 60%

Nearly all of it

Rate AI's overall impact on your marketing team's performance in 2026

What's the most effective way you've used AI in a marketing campaign this year?

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