2026 Subscription Spending Survey Template

A subscription spending survey is a template that collects data on how much money individuals and companies spend on SaaS tools monthly, which tools they use, and how satisfied they are with their software investments. It helps you understand market spending patterns and identify cost-reduction opportunities.

Use this template when you're publishing a benchmarking report, analyzing stack efficiency across your user base, evaluating vendor pricing strategies, or building data for a thought leadership piece on SaaS cost trends. The ideal timing is before major budget cycles when spending decisions are being made.

Group responses by spend bracket (under $50, $50-$250, etc.) and calculate the weighted average, or treat each bracket's midpoint as a representative value. For company spending, separate individual and organizational totals, then segment by team size or industry for deeper insights on your benchmark report.

Open-text responses on stack simplification reveal genuine pain points and specific tools causing friction—qualitative data that multiple-choice questions miss. These answers become powerful quotes for your benchmark report and uncover feature gaps competitors could exploit.

Retention drivers—ROI, usage data, contract terms, team preferences, integrations—reveal which factors actually influence renewal vs. cancellation. This data helps teams evaluate which subscriptions deliver real value, guides vendor selection decisions, and informs cost-reduction negotiations with high-priority tools.