Marketing Instinct Quiz Template

A marketing instinct quiz is a scenario-based assessment that presents real marketing decisions — around ad performance, budget allocation, A/B testing, and funnel strategy — and scores how well someone's judgment aligns with proven marketing best practices. It reveals whether a person leads with data, intuition, or a productive blend of both.

Use it early in the candidate screening process to identify strategic thinkers before spending time on full interviews. It also works well at the start of a training program to establish a baseline, and at the midpoint to measure growth. Teams can run it quarterly to track how marketing competency evolves over time.

Each question maps to a specific marketing skill: ROAS interpretation, A/B test design, LTV-to-CAC ratio, funnel structure, and channel strategy. Review where a candidate answered incorrectly to identify knowledge gaps. High scores on metrics questions but low scores on strategy scenarios suggest a data analyst rather than a growth marketer.

Yes. Share the quiz link with your full team and compare individual scores across question categories. This reveals whether gaps are individual or systemic — for example, if most of the team misses questions on customer acquisition cost, that signals a training need rather than a single hire issue. Results collect automatically in your FormHug dashboard.

The marketing instinct quiz covers ten key areas: click-to-conversion troubleshooting, ROAS definition, test-and-learn budget strategy, A/B test purpose, audience targeting clarity, CAC definition, channel selection methodology, marketing funnel sequencing, email campaign optimization, and LTV-to-CAC ratio analysis — the core knowledge set for modern performance marketers.