2026 AI in Marketing Survey Template

An AI in marketing survey is a structured research tool that measures how marketing professionals adopt, use, and evaluate AI technologies across content creation, analytics, SEO, and campaign management. It captures tool preferences, output volume changes, and performance impact to produce actionable benchmarking data for teams and decision-makers.

Send this survey at the start of a new planning cycle, after a major AI tool rollout, or during an annual marketing technology audit. Triggering it alongside budget reviews gives you headcount impact data and content volume metrics at the exact moment strategic decisions about AI investment are being made.

A dedicated radio question asks respondents to rate how concerned they are that AI-generated content undermines brand voice. Pairing that response with the AI content share question — which captures the percentage of published work using AI — lets you correlate authenticity anxiety directly with actual production reliance across roles and company sizes.

Yes. The unreliable AI areas checkbox, which covers strategic thinking, emotional storytelling, and other dimensions, highlights where teams distrust current outputs. Cross-referencing those gaps with primary tool selection and content output volume reveals whether specific platforms are underperforming and where human review or alternative tools should be prioritized.

AI content adoption rates tend to be higher at mid-market and enterprise companies with dedicated marketing operations functions, while smaller teams often report inconsistent usage tied to individual preference. The company size and AI content share fields in this survey let you segment adoption rate data and compare output volume trends across organizational scales.