Influencer Brand Collaboration Survey Template

An influencer collaboration survey is a form brands use to collect structured information from creators about their audience, pricing, content types, and partnership preferences. It streamlines the intake process for influencer marketing campaigns and helps brands identify the right creative partners based on standardized metrics.

Use this survey when you're launching a creator partnership program, need to vet multiple influencer candidates simultaneously, or want to collect media kits and rate information before engaging in detailed negotiations. It's ideal for campaigns starting 2-4 weeks out when lead time matters.

Include dedicated link fields for media kit URLs and rate card documents, and add dropdown fields for pricing tiers by collaboration type. This lets creators share comprehensive materials without lengthy email exchanges and helps your team compare offers across multiple candidates efficiently.

Ask about sponsored posts, product reviews, long-term partnerships, story takeovers, live streams, and content series. Understanding which formats each creator prefers (and their rates for each) prevents misaligned expectations and speeds up campaign negotiation timelines.

Collect follower count, engagement rate expectations, and audience demographics to filter creators matching your brand's target market. Use the survey responses to quickly identify 3-5 shortlisted creators rather than individually researching profiles, saving weeks in the vetting phase.