Keep It Short
Every extra field is a reason to abandon the form. Before adding a question, ask: will I actually use this data? If the answer isn’t a clear yes, leave it out.- Aim for 5–10 fields for general forms
- Remove optional fields that aren’t essential
- Combine related fields where possible (e.g., a single Name field instead of separate First and Last)
Use Clear Labels
Ambiguous labels produce bad data. Write every question as if you’re asking it out loud to someone who’s never seen your form before.- Write labels as complete sentences or clear noun phrases
- Avoid jargon, abbreviations, and internal terminology
- Add a field Description for anything that needs context, examples, or formatting guidance
Choose the Right Field Type
| Need | Use |
|---|---|
| One answer from a short list | Radio Button |
| One answer from a long list | Dropdown |
| Multiple answers | Checkbox |
| Satisfaction or quality score | Rating or NPS |
| Agreement with a statement | Likert Scale |
| Detailed open feedback | Long Text |
Organize Logically
Form order affects completion. People are more likely to finish when the form flows naturally.- Put the easiest, most familiar questions first
- Group related questions together and use Page Break fields to separate sections
- Save sensitive questions (income, age, personal details) for the end — by then the person is already invested
Optimize for Mobile
Most forms are completed on a phone. Test yours on a real device before you share it.- Avoid wide Matrix fields — they don’t render well on small screens
- Enable Save Progress (Settings → Basic Settings) for longer forms so mobile users can pause and return
- Check that your end page looks right at mobile screen sizes
Reduce Friction
Small usability improvements add up to meaningfully higher completion rates.- Don’t mark fields as required unless you genuinely need them
- Add a description with an example for open-ended fields
- If your form has multiple pages, show a progress indicator so people know how far they have to go
Test Before You Share
- Submit a test entry yourself and verify that notifications arrive correctly
- Check the end page — especially if it’s a quiz result or assessment report
- If you’ve set a submission limit, confirm it’s the right number before publishing