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An interactive quiz gives every participant a personalized result the moment they finish — making it one of the most shareable content formats around. The format is deceptively simple: questions, automatic scoring, and a result that feels tailored to them. Done well, people screenshot it, share it, and send it to friends.

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What Interactive Quizzes Are Good For

Use CaseThe Hook
Brand & marketing”Which [product / character / style] are you?” — results tied to your brand that people share
Lead generationAdd an email field to the quiz — participants submit it as part of the form, then see their personalized result
Trivia & eventsLive competitions, unique result codes for prize redemption, audience warmup
Content marketingQuizzes that drive traffic, increase time-on-page, and generate organic shares
Knowledge checksInstant feedback after a video, article, or onboarding — lower stakes, higher engagement than a formal test

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Build Your Quiz

1

Create the Form

Click New Form → choose a Quiz template (22+ available), or use Create with AI — describe the topic, the audience, and the vibe, and Evan generates questions, answer options, and scoring.
2

Add Questions

Image Radio fields work especially well for interactive quizzes — visual choices feel more engaging and personal. Each answer option carries a point value; the total drives which result the participant receives.
3

Write Your Result Tiers

Go to the End Page → Quiz Results → Score-Based Feedback. Write a distinct result message for each score range. This is the most important step — it’s what participants screenshot and share. Give each tier a name (“The Strategist”, “The Explorer”), keep the tone positive across all ranges, and add a call to action.
4

Keep Settings Light

For interactive and marketing quizzes, leave Time Limit and Anti-Cheating off in Settings → Quiz Settings. Friction kills shares. Enable Random Questions only if you want each attempt to feel fresh.

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Writing Results People Want to Share

The result page is the whole payoff. A well-written result tier is what turns a quiz into something people send to each other.
  • Give every tier a distinct identity: a name and a 2–3 sentence description that feels like a genuine insight
  • Keep all results positive: even the “low score” result should feel interesting or flattering, not like a consolation prize
  • Be specific: “You make decisions by gathering every data point first, then committing fully” lands better than “You’re analytical”
  • Add a CTA on the result page: link to a product, a newsletter signup, or a share prompt — the result page is your highest-engagement moment
Aim for 3–5 result tiers. Too few and the quiz feels blunt; too many and the result feels random. For a 10-question quiz, three ranges — low / mid / high — is a clean and readable split.

Quiz Feature Reference

Complete guide to all Quiz settings, question types, and results options

Build a Personality Assessment

Radar chart reports that reveal traits across multiple dimensions