Choose the Right Question Type
Matching the field type to your question improves both response quality and analysis:| You want to measure… | Use this field |
|---|---|
| Agreement with a statement | Likert Scale |
| Overall satisfaction or effort | NPS (0–10) |
| Quality on a single dimension | Rating (1–5 stars) |
| Preference order between options | Ranking |
| One answer from a short list | Radio Button |
| Multiple answers from a list | Checkbox |
| Open-ended feedback | Long Text |
| A specific number (age, budget) | Number |
Build Your Survey
Start with One Clear Goal
Before adding questions, finish this sentence: “After this survey, I will know ___.” Every question should serve that goal. Cut anything that doesn’t.
Create the Form
Click New Form → use Create with AI and describe your survey topic, or start from a Survey template.
Add Questions
Use the field type guide above. Group related questions on the same page, and use Page Break fields to separate sections and reduce visual overwhelm.
Set Submission Access
Go to Settings → Basic Settings:
- Open (default): anyone can respond, no account needed
- Login required: each person submits once, responses are tied to an identity
Improve Completion Rates
- Aim for 5–10 questions for general surveys; under 5 for quick pulse checks
- Make most fields optional — only require what you truly need to analyze
- Put easy questions first to build momentum before harder ones
- Enable Save Progress (Settings → Basic Settings) for longer surveys so people can pause and return