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A survey is only as good as its questions. FormHug gives you a full range of question types — the challenge is knowing which to use when, and how to keep people engaged until the end.

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Choose the Right Question Type

Matching the field type to your question improves both response quality and analysis:
For research-style surveys, use Likert Scale consistently across questions — it makes cross-question analysis cleaner. For satisfaction tracking, NPS gives you a single comparable metric you can track over time.
For more examples before you write the form, see the guides to survey rating scales, multiple-choice survey questions, and open-ended survey questions.

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Build Your Survey

1

Start with One Clear Goal

Before adding questions, finish this sentence: “After this survey, I will know ___.” Every question should serve that goal. Cut anything that doesn’t.
2

Create the Form

Click New Form → use Create with AI and describe your survey topic, or start from a Survey template. For a broader product overview, see the AI survey maker.
3

Add Questions

Use the field type guide above. Group related questions on the same page, and use Page Break fields to separate sections and reduce visual overwhelm.
4

Set Submission Access

Go to Settings → Basic Settings:
  • Open (default): anyone can respond, no account needed
  • Login required: each person submits once, responses are tied to an identity
5

Publish and Distribute

Share via link, embed in a page, or generate a QR code for physical distribution.

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Improve Completion Rates

  • Aim for 5–10 questions for general surveys; under 5 for quick pulse checks
  • Make most fields optional — only require what you truly need to analyze
  • Put easy questions first to build momentum before harder ones
  • Enable Save Progress (Settings → Basic Settings) for longer surveys so people can pause and return

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Read Your Results

FormHug automatically generates charts and summaries for choice fields, ratings, and NPS. Go to Data → Reports for aggregate views without any manual work. For NPS-specific survey structure, scoring, and follow-up ideas, read NPS survey best practices.

Rating Fields

Likert Scale, NPS, Rating, and Ranking field details

Reports

Automatic charts and summary statistics

Basic Settings

Submission access, save progress, and open/close rules

Form Design Best Practices

General field selection and layout guidance

Survey Templates

Customer feedback, NPS, product feedback, and employee survey templates

Survey Rating Scales

Compare rating, Likert, NPS, and ranking scales before choosing fields

Survey Question Examples

Find structured question patterns for cleaner reports
Last modified on May 15, 2026